The ambassadors will give insight into the effect TV and radio programmes can have on isolated and lonely people. They know that their friendly faces and voices can make a huge difference for the UK’s “hidden army” of lonely people unable to regularly leave the house due to illness, disability, old age or mental health issues. Some 56% of WaveLength’s beneficiaries only see family or friends once a week – and another 30% see them even less than that – leaving TV and radio as their main companions day to day.
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