Rob Ayling writes:
READING ON THE FRONT LINE
MODERN MODES OF LITERACY MEAN
Twitter codes from vending
machines
in airport lounges@selective
airports
for children only(even when parents need
it)
JFK might approve what is done in his
name
Children's literacy is the game
as we fly into a post-literate
society
We need to adapt to new
technology
Text and Tweet via Twitter know
You have to read the small
print
to enjoy the rest of the show!
There's a Vending Machine Doling Out Free Children's Books at JFK Airport
By Erika Owen
JetBlue is surprising tiny travelers
making their way through New York's JFK Airport with free books. The airline has
installed a vending machine stocked with reads from the Magic Treehouse series
that's only activated through Twitter. To get a book, readers must tweet a
special code given to them by the machine. The attractions are part of
a campaign called Soar With Reading—a
national literacy program looking to make books more available to people around
the country.
New York isn't the first city to house
the vending machines in one of their travel hubs. Earlier this year, JetBlue
introduced three of them in Washington D.C. Aside from the airport reads,
JetBlue is also donating 100,000 to one lucky city this year—voting is currently
open between Fort Lauderdale, New York Ciy, Detroit, Houston, and Los Angeles on
the Soar With
Reading website.
Erika Owen is the Audience Engagement Editor
at Travel + Leisure. Follow her on
Twitter and Instagram at @erikaraeowen.
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