What happens when you mix what is - arguably - the world's most interesting record company, with an anarchist manic-depressive rock music historian polymath, and a method of dissemination which means that a daily rock-music magazine can be almost instantaneous?

Most of this blog is related in some way to the music, books and films produced by Gonzo Multimedia, but the editor has a grasshopper mind and so also writes about all sorts of cultural issues which interest him, and which he hopes will interest you as well.

Sunday, 24 June 2012

ROGER HODGSON VIDEO: Magnificently uplifting

This is Roger Hodgson, once of Supertramp. I have had these pictures of him on stage, with Gonzo grande fromage Rob Ayling, and Rob's irrepressable son Hunter (who is another one of the ever growing tribe to whom I am Uncle Jon). Nice pictures. But why am I posting them? Well it's not JUST because I can!

I received this yesterday:

Have you seen the new Coca Cola ad with the Roger new version of “Give a Little Bit”? This is a great message that is going out to show the positive side of humanity. And it’s a great opportunity to remind people about Roger Hodgson. Almost 4.8 million views and climbing!

Please take a moment to Tweet it, “Like” it, Share it, and remind people of what you love about Roger Hodgson as a songwriter and his concerts.

"Well, Roger is a jolly good songwriter, and Diet Coke tastes jolly good when diluted with Lidl's budget bourbon, so it was a request to which I was happy to accede." Thats's what I was going to write. Roger is a friend of Rob's and a jolly nnice bloke by all accounts, and I am happy to blog about him.

Then I saw the video, and I was blown away. It is the sort of positive, groovy message that an old anarcho-hippy like me is happy endorse. It is strange that such an uplifting little film comes from the heart of the corporate world. Such a thing gives me great hope on a sunday morning.

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