Thursday, 25 October 2012


Hawkwind music in an advert for the new Ford B-Max. What's going to be next? Magic Michael promoting marmalade? Do I approve? Or do I not approve? I'm not sure.

  Graham's comment....

The music is "Master of the Universe" from 1971, and EMI administer all Hawkwind from this era. It's quite possible that Dave Brock wasn't consulted, or even informed, when Ford's advertising agency showed interest in using it.

I imagine that EMI granted a licence for use in the same routine way that "Silver Machine" is allowed to appear on countless 70s pop compilations and rock collections!

Hawkwind have a long way to go before they catch up with Lemmy of Motorhead, who often makes personal appearances in ads. Lager, insurance and KitKat come to mind there.

1 comment:

  1. I love Hawkwind. And my first experience of this advert was in a cinema going to see The Hobbit. The sound was amazing in there, and I found myself wishing that the whole song played. I hope Dave, Nik and everyone get some royalties from it, and it makes me wonder who in the Ford Advertising Department; is the (ex)hippy.


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